OGOP

Bhutan has a diverse, stunning topography, a vast wealth of ecosystems and indigenous plants, herbs, and unique agricultural products. Having emerged as largely isolated and remote communities, Bhutanese recipes are immensely diverse. Traditional agricultural practices, the pristine environment, clean mountain spring water, fertile soil free from pesticides, and the indigenous knowledge passed down generations make Bhutanese products unique, flavourful, natural and wholesome.

More than half of the Bhutanese population are farmers, who till the land or rear livestock. The farming communities of Bhutan are the repositories of Bhutan’s agricultural wealth, but a major portion of the nation’s poverty is prevalent in rural Bhutan. Agricultural farming has largely been subsistence-based, which is gradually being geared towards commercial farming. The access to market and capacity constraints, however, has been the main bottlenecks for communities to prosper.

The One Gewog, One Product (OGOP) initiative of the Queen’s Project Office, is modeled on the One Tambon, One Product (OTOP) of Thailand, and borrows from its best practices. OGOP aims to boost the local economy and strengthen rural communities, by providing support for value addition of local produce, packaging and market access. It seeks to identify at least one authentic Bhutanese product from each Gewog, finds and plugs the gaps in their value chains and develops high-quality products for both domestic and international markets. Each product chosen to be marketed by OGOP comes from local artisans and a community of farmers, who have received support to grow high-quality crops.

Every item has been selected carefully, and processed with age-old wisdom combined with state-of-the-art techniques, to bring you Bhutanese products of the highest quality.

Why buy from OGOP?

At OGOP, every product represents a local farmer or artisan, their families and communities that define our heritage and the Bhutanese way of life. OGOP acts as a platform to connect customers with products that meet high standards of authenticity and local sourcing, with credibility and assured quality, while directly benefitting the livelihoods of local farmers and artisans.