We started as a small startup back in 2013. Now, 8 years later, we are working towards our mission to make Druksell the largest impact marketplace in Bhutan with more than 500 artisans/designers/entrepreneurs/farmers throughout Bhutan.
The philosophy behind Druksell was and continues to be, to empower local artisans through their traditional skills, and promote made in Bhutan products across the globe. In Bhutan we work with women artisans, entrepreneurs, rural producer groups and Bhutanese youth. All of these people make Druksell what it is today and the co-directors at Druksell are committed to everybody’s wellbeing and that everyone has an opportunity for professional and social development.
When you buy a product at Druksell you can be sure that:
- Full time artisans and entrepreneurs make 3 times the official minimum wage for Bhutan
- We only work with the locally sourced raw materials and oversee all productions steps to guarantee the highest quality products using environmentally friendly techniques.
- We are actively involved with Bhutanese NGO organisations. We are on the board of the Tarayana Rural crafts and we partner with different Bhutanese government departments to help eradicate poverty in the rural areas of Bhutan.
- We work in all areas of the value chain so we can guarantee to our customers that we apply the fair trade principles at each stage of the chain, from sourcing raw materials to producing the finished product.
- We educate visitors around the world about Bhutanese products to develop a deeper appreciation of both the high level of skill involved and the cultural significance of designs.
- We have set up a wide range of programmes to support artisans and local communities around Bhutan and educate visitors about Bhutanese crafts and traditions.
To further make our impact more meaningful, Druksell has since supported many underprivileged farmers and remote school children in Bhutan to encourage entrepreneurship and local artisans from Bhutan to flourish.